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  1. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Last year was the first NORAD joined forces with Bing, after working with Google Maps since 2007.

  2. The Role of #Hashtags in Social Media and Search

    For example, hashtags have been used to announce the birth of Prince William and Kate's baby and annual posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to provide updates on Santa's journey around the world Christmas Eve.

  3. Google & NORAD Track Santa; Bing Unveils 'Magical' Holiday Calendar

    Search engines are participating in holiday-oriented activities this year: Google is helping to track Santa yet again with the help of NORAD, while Bing has launched a "Magical Holiday Calendar" featuring deals and prizes.

  4. Santa Claus Passes Everest, Reindeer Show No Sign of Tiring According to NORAD Santa Tracker

    Santa is almost halfway round the world and just passed one of the coolest parts of his journey, according to NORAD Tracks Santa, a high tech aerospace project created 55 years ago. He recently passed Mount Everest, and at time of writing is...

  5. It's Beginning To Look Alot Like Christmas: Google Launches Santa Tracking

    Google has teamed with Norad again this year to track Santa. Another tradition that brings joy to youngsters everywhere is the one started in 1955 by NORAD, the North American Aerospace Defense Command, which every year counts down to Christmas Eve...

  6. On the Go or at Home: Keep Tabs on Santa's Whereabouts

    Google is the official partner of NORAD Santa, which reveals Mr. If your kids are like mine, it's been a bit difficult for them to sit still, focus on anything and have good behavior because of their extreme excitement about opening presents tomorrow.

  7. Web 2.0 Technologies and Search Visibility

    Tracking Santa Through NORAD & Google Earth, Search Engine Land What about search engines? Do these new technologies help search visibility or hurt it? A special report from the Search Engine Strategies conference, December 4-7, 2006, Chicago, IL...

  8. Tracking Santa

    So be sure to check out the NORAD Santa Tracking site, where the group is now in its 50th year of providing this valuable service. I talk a bit more about it here: Tracking Santa Through The NORAD Web Site.