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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The x-robots-tag HTTP header is particularly useful if you wish to limit indexing of non-HTML files like graphics or other kinds of documents. To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    That is, optimizing or advertising for queries where the searcher is in buyer-ready mode ("buy white leather couch") is better than doing so for queries when the searcher is still in research mode ("white leather couch").