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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The x-robots-tag HTTP header is particularly useful if you wish to limit indexing of non-HTML files like graphics or other kinds of documents. To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    That is, optimizing or advertising for queries where the searcher is in buyer-ready mode ("buy white leather couch") is better than doing so for queries when the searcher is still in research mode ("white leather couch").

  3. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Were there any signs that a cute, black and white animal was barreling down on them? That’s until Panda had a conniption and stomped all over the site, including non-affiliate content (Panda impacted the entire domain).

  4. 5 Reasons Why People Hate International Search Marketing

    When an English person asks a non-English person, “how are you? How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're...