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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    He basically analyzes a bunch of big content pieces that he's done, compares them to all the blog posts he's ever written, and sort of the time and effort distributions and comes to the conclusion that huge content that takes a ton of time and...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    In that role, I worked with legislators, government officials, and non-governmental organizations to advance an open trade agenda to improve global economic growth and reduce poverty. During an interactive SES San Francisco keynote on Sept.

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Viewers enjoy recommended videos more than non-recommended videos: there was a...

  5. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    The patent describes an “interactive targeting rule editor,” which enables users to create a targeting rule to identify desired search results. The techniques described herein are also generally applicable in situations where users, particularly...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads. Searchers can become more interactive with ads by watching video...

  8. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights demonstrating a positive effect on site rankings they attribute to it.