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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    In September, Debenhams reported a 40 percent rise in online sales in its latest financial year, confirming that its multi-channel strategy was working. The German version of the online retail store launch is part of the company’s goal to better...

  4. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    Google will forfeit $500 million, one of the largest financial forfeiture penalties ever, to avoid criminal prosecution by the Department of Justice. This settlement ensures that Google will reform its improper advertising practices with regard to...