In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to organic search – meaning an inexpensive way to reach new consumers right here at home.
Let's take as an example a vacation home rental agency with properties in France wishing to market to French-speakers. Fortunately, competition is generally lower for high-performance keywords in languages other than English.
Rather elusive, these people who are English speakers chose a new lifestyle because they really wanted to. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.
If you're only targeting a limited demographic with your website -- for instance, gig reviews for live music fans in Seattle -- then you won't really be bothered one way or the other if your site is inaccessible to non-English speakers.
Sadly, non-search marketers, but speakers of a particular language, are commonly dropped onto an international campaign. The people working on your account must be native-speakers of the target language.
Now that the Web is more worldwide than ever, the number of non-native English speakers going online has ballooned, and yet online content in English still dominates. Microsoft is responding to a boom in non-English speaking web users.
What we did was ask our speakers that, even though these are fundamentals, to include in all the examples how they could US these tactics with the U.S. Now you may not want to bother with translating between languages; you may just want to create...
All the speakers at the recent SES Latino agreed that there is a lot of available content, but very little of it is optimized for search, and thus is not showing up in the search results. Currently, there is very little written information on...
At SES Latino, all of the conference speakers were in agreement that the Latin American economy is a much better and safer for investment now than ever before. According to MÍdiaClick's Sant'Iago, advertising in Spanish is significantly more...
Speakers were interrupted by loud applause several times in response to various techical statements. Such remarks and the response to them were generally lost on me until their significance was explained in English.
The conference features speakers from major search engines, along with experts on search marketing. It's also possible to search English language material from the interface. Google could be reached, but cached pages were blocked, as was Google...
The conference features speakers from major search engines, along with experts on search marketing. It's also possible to search English language material from the interface. Google could be reached, but cached pages were blocked, as was Google...
Google has unveiled beta versions of its site for non-English speakers and those accessing the web using wireless devices. That position hasn't changed," I'm assured by a Google contact. Instead, what the original quote was referencing seems to be...
The conference features speakers from major search engines as well as search engine marketers sharing their experiences and tips. Most sessions will be conducted in German, though I'll be doing an introductory course in English.
He adds that Teoma is focused mainly on English language content at the moment -- so the perceived smaller size of Teoma may not be an issue for English speakers. Subtract non-English language pages from Teoma's competitors, and the size...
He adds that Teoma is focused mainly on English language content at the moment -- so the perceived smaller size of Teoma may not be an issue for English speakers. Subtract non-English language pages from Teoma's competitors, and the size...
Overall, it's nice to be available worldwide, but unless you've specifically created content targeting non-US and perhaps non-English speakers, don't expect to necessarily rank well in some of these other places.
Leading sessions will be experts in search engine marketing, as well as confirmed search engine speakers from AllTheWeb, AltaVista, Ask Jeeves, BBCi Search, Espotting, Google, Inktomi, LookSmart, Lycos Europe, Overture and Yahoo.
UK/Europe speakers preferred. Even the issues addressed by both keynote speakers reflected the classic 'separation of church and state' concerns that mainstream media have been discussing for almost 100 years.
Sessions feature experts in search engine marketing, as well as confirmed speakers from About.com, AltaVista, Ask Jeeves/Teoma, FAST/AllTheWeb.com, Google, Inktomi, LookSmart/WiseNut, Lycos, Overture and Yahoo.
