Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...
When an English person asks a non-English person, “how are you? When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his...
Facebook’s announced plan is to roll it out gradually to hundreds of thousands of individuals first (English only), then more broadly for PC-based users, then for non-English languages, and then on mobile.
An example would include a Canadian business with separate websites on the same domain for both the English and French versions of its content. So let’s say you have an English website at http://www.example.com
The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers. The new German site includes the localized descriptions and information on 58,000 products from English into German.
This launch extended the Knowledge Graph to English-speaking locales beyond the U.S. Knowledge Graph Carousel.project “Knowledge Graph”] This change expanded the Knowledge Graph carousel feature globally in English.project “Knowledge Graph”] This...
When analyzing the quantity of tweaks and improvements made to Google search functionality based on details culled and classified from the Inside Search blog, Google is actually exerting more effort on query freshness, better short answers, and...
Right now they’re only doing this in English, though non-English copywriters should feel the heat of this animal breathing down their neck shortly. Not one to judge after just one meeting, I knew I needed to speak with them again.
Taobao won’t work in English. One of my favorite sites for understanding Taobao and actually doing some quasi-English searches is TaoBao Focus. It's open to non-Chinese people so anyone can do it. There are many different answers to this question...
Google should disclose, clearly and in plain English, when advertisers receive better placement in search results and when a result is a Google-owned property. Eric Ward offered some smart strategic advice for marketers in “Non-Google Link Strategy...
Most businesses believe they can just create a website for Bing China, provided the content will be in English. That’s fine, considering Baidu incorporates Bing’s results for English searches within their own.
Well, Jargon-Bot will automatically detect business jargon or business speak and provide you with real-time translation in plain English. Actually, it’s more American than English. Whether it's Mars, Jupiter, Saturn, Venus, or even the moon, Google...
This will include migrating the changes to our non-English version of Firefox, as well. Sometime in the next few months after a period of testing, Firefox will implement HTTPS encrypted search by default for all Google search users.
Lack of English UI. There actually is a relatively non-Bing, non-Google world online. The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail...
This holds true whether in English, German or Italian. Practice Non-Gratuitous Social Behavior It’s hard to get a hot dancing date, sitting at home alone, eating leftover Super Bowl food and watching “The Voice.
One other language update: Google users in Saudi Arabia can now choose to search in English. Google will now generate related searches by auto-detecting the language of the query (e.g.a user typing a query in French might see French query...
Several of the changes discussed were applicable either globally or specifically for the English-speaking market, while three changes are specifically for foreign markets (the last three on this list).
Fortunately, competition is generally lower for high-performance keywords in languages other than English. Over time, search engines can come to associate even the most non-descriptive domain name such as http://www.maryjane-doe.com/ with “vacances...
People, especially in non-English speaking countries, tend to be suspicious of translated foreign consumer goods sites, targeting an English campaign in these markets may be challenging unless you represent a known brand.
Try it out and I’ll bet that your PPC costs would be dollars less per click in non-English speaking countries. There’s less keyword competition in languages other than English, due to there being less content overall.
