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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year"). What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended.

  2. Matt Cutts on Google's International Spam-Fighting Efforts

    He said that English search spam in the U.S.on Google.com tends to get more attention, since not every engineer can speak specific languages. If you've ever been curious just how much web spam fighting goes on for non-U.S.markets, it is the topic...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  4. 5 Reasons Why People Hate International Search Marketing

    When an English person asks a non-English person, “how are you? When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers. The new German site includes the localized descriptions and information on 58,000 products from English into German.

  6. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    This launch extended the Knowledge Graph to English-speaking locales beyond the U.S. Knowledge Graph Carousel.project “Knowledge Graph”] This change expanded the Knowledge Graph carousel feature globally in English.project “Knowledge Graph”] This...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao won’t work in English. One of my favorite sites for understanding Taobao and actually doing some quasi-English searches is TaoBao Focus. It's open to non-Chinese people so anyone can do it. There are many different answers to this question...