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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  2. Social Media Monetization in a 'Mobile First' World

    But all of these networks are children of the desktop web. Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices.

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Optimize your non-text content so search engines can see it. SEO will help you position your website properly to be...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Non-branded Terms. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way.

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Conversational search capability has come to desktop search, allowing searchers to refer seamlessly back to their previous searches. On a desktop, these searches would most likely be searched as [cell phone shop] (12,100 search per month in US).

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    How can we make sure our mobile offerings are every bit as innovative and useful as our desktop products? In that role, I worked with legislators, government officials, and non-governmental organizations to advance an open trade agenda to improve...