Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute Necessity", digs deeper the infrastructure piece, while this article focuses primarily on the framework and rapid deployment of responsive design.
Best practice has always been encouraged but this new approach of developing an algorithm that heroes good mobile website infrastructure makes non-desktop SEO an absolute necessity. I have seen many agencies espousing the benefits of having a...
However, this ad style is for desktop only, not mobile. Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant.
Whatever your specific approach is, please question that approach if it's exactly the same as your desktop strategy. Becoming OK With the Fact that Tablets = Desktop Non-order events (calls, store locator visits, e-mail signups, etc.also have value.
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...
Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and Copy the code; then email it to yourself so you can open it on a desktop or laptop.
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Optimize your non-text content so search engines can see it. SEO will help you position your website properly to be...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. Projecting the increase in organic, non-brand traffic year over year?
Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile...
Homepage Above The Fold Area (Desktop) One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view. Beyond the loss of non-linked text that is common in...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight and data we take for granted on the desktop web. Econsultancy reported that tablet users spend about 21 percent more than desktop shoppers.
This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop, mobile, and tablet. One key point is that these converged search campaigns will resolve to higher desktop CPCs.
If you’ve previously created a desktop-only campaign, then by default it will be upgraded to run across both desktop and mobile devices, and Google will automatically set a non-zero initial mobile bid adjustment factor on your behalf.
Your website should offer all the same content on mobile and tablet that it does on the main desktop site, and your app should have 2-4 main user goals that your site data indicates are desired and needed.
The small screen size of mobile browsers demands a different approach to desktop website design. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the...
Usage then declines as iPads are left in bags while workers use desktop devices. The iPad isn't the only device increasing its share of web traffic - comScore's data shows non-computer traffic rising month-on-month.
