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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. Could This Bullying Set a Precedent That Might Seep Into the Non-Music-Based...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Social shares, links, and other measurements we will discuss are not new, but how you gauge their overall value in a non-channel specific format is important. Some may be only useful for SEO, and that has its place, but other sources that compete...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    He basically analyzes a bunch of big content pieces that he's done, compares them to all the blog posts he's ever written, and sort of the time and effort distributions and comes to the conclusion that huge content that takes a ton of time and...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In 2004, it became clear writers needed to join forces if we were to compete with overseas firms for contracts. Right now they’re only doing this in English, though non-English copywriters should feel the heat of this animal breathing down their...