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  1. As Goes Paid Search, So Goes the Election?

    From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...

  2. Pinterest Welcomes Brands With Business Accounts

    Until now, users were technically limited to "personal, non-commercial use" of the online bulletin board. In a further indication that Pinterest is courting brands, the company has announced that organizations can now sign up for their own business...

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  4. Too Little SEO? Some Characteristics of an Under Optimized Website

    The site is in a niche within the women’s lifestyle sector and evolved from a labor of love into a commercial concern being monetized with display advertising. Other solutions are to 301 non-preferred URLs to the preferred URLs or to canonise the...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Whether it's Mars, Jupiter, Saturn, Venus, or even the moon, Google Analytics will let you drill down into all sorts of data on your human and non...

  6. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    Library of Congress, but the tweets can only be accessed after a six-month delay and for non-commercial research purposes. The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify...