Right now there are many researchers out there looking at nearly the same empirical data about the mobile marketplace and drawing completely disparate conclusions,” said NoahElkin, eMarketer principal analyst.
NoahElkin, of Steak Media recently wrote "unlocking value that currently goes unrealized is a laudable goal, but the key to reaching this proposed but still-nebulous future is maintaining relevance. It's time we take a bigger view.
NoahElkin is vice president of corporate strategy for international search-led digital agency Steak. Legendary adman Hal Riney died last Monday. He achieved fame with advertising campaigns for Saturn, Bartles & Jaymes wine coolers, and perhaps the...