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  1. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    It's certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam. Duplicate content is always a concern for webmasters.

  2. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    For example, in the hospitality industry, customers who reserve suites are more valuable than those booking single rooms as the room rate is higher. Depending on clients or the type of organization our goals could be lead generation, sales, traffic...

  3. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). Launched towards the end of last year, call tracking...