About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. As I'm sitting here, I am awaiting a response from a client on renewal...
Too Small: Follow Matt Cutts to the letter of the law. Submit duplicate content with do-follow links to free-for-all articles sites as widely as possible. But unlike many other industries where there are watchdog groups, checks-and-balances or...
So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...
Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.
Follow up with any who didn't respond Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the...
You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.
To narrow down the focus to only one source of traffic, you can follow the two-step process below. Sure, we all want our website to be the easy-to-follow maze where no one ever gets lost. How you think users interact with your website can be very...
More thorough explanations and analyses for each ranking measure follow below the chart: Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data...
Review the urls that still link to your site, check to see if those webmasters said they would remove the links, and then follow up with them. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the...
For the CEO with nothing to say, work with them to create a strategy (yes, you do need a social media strategy for your brand) so they have talking points broken out and a calendar to clearly follow. By giving them guidelines to follow for how they...
Having reviewed some of the pitfalls of campaign attribution, here are some basic guidelines you can follow to demystify direct and/or bookmarked traffic: If you follow the above guidelines, you won't only be able to demystify your direct or...
Promoted Accounts puts a brand's Twitter account front and center in Twitter's "Who to follow" list. Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge.
Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. A 2013 TekGroup online newsroom survey reports a 45 percent...
That said, webmasters who might not follow SEO news closely, or who haven’t had their sites impacted by negative SEO, might never visit that page and see confirmation that negative SEO is a potential problem.
Follow the below five steps to get started: Follow the directions and complete your listing in just a few minutes. One local platform companies should consider getting involved with is Yahoo Local. Although Yahoo is no longer the search engine...
The big thing Google wants webmasters to do is to ensure that if those advertorials are paid for, that you use a rel="no follow" so that those links don't pass PageRank, just as you would for any paid links on your site.
Follow these four steps with month-end reporting in mind for more successful SEO outcomes. It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month.
First we will focus on growing the user base and getting people excited, then a decision to monetize the site will follow," he said. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to beef up...
Smaller retailers should follow the example of consultative, problem-solving features like the Denim Seeker. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
