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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. It was crazy and intense, and for those in the search world, there were many...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The campaign diversification process is filled with bumps, potholes, and even landmines. You can diversify your campaign by utilizing new ad...

  3. Mobile Advertising Measurement: Winning the Long Game

    What Campaign Events Should You be Measuring? A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure...