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  1. Mobile Advertising Measurement: Winning the Long Game

    What Campaign Events Should You be Measuring? A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Amazon and Netflix are prime examples of the successful application of personalized content. From an organic search standpoint, displaying relevant content related to...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...