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  1. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Decide which custom labels to use for the new Campaign (up to 5). Once you understand Shopping Campaigns, follow the timeline above...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP).

  5. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  6. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...