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  1. PPC Management Operations: The Ultimate Guide

    Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. View this at the campaign level down to the ad group and keyword level.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    You can look back for months or even years to see – in this case – the campaign performance broken down by region (US state). Andrew Goodman (@andrew_goodman), Founder but, say, a domestic US campaign – AdWords has been keeping track of granular...