For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. In this tool, AdWords has a default bid setting “Use the Google-suggested default, calculated for each campaign”. Depending on past performance, if one ad group...
My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile...
It's daunting to track product performance in AdWords and see performance trends if every product is in its own ad group. While some of those Google Shopping merchant resources are very helpful, there are others which have advice or strategies...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization Often times Google's actions, whether intentional or unintentional, can have a strong positive or...
Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks. The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains...
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices...
Parity with AdWords in an Enhanced Campaign World? Because at the time, The Google AdWords API terms of service specifically forbid "co-mingling" of AdWords data with third party services. The day they decided that Bing Ads (formerly known as...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an...
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Google AdWords Quality Score Google uses it as a factor to calculate your rank...
In a campaign the size of theirs it's inevitable that those will sneak through from time to time. To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign...
Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a switch. Ongoing PPC campaign optimization requires focused persistence. A keyword is the word or set of words AdWords...
For the past few weeks, AdWords has held webinars to shed some light on what the new campaign structure and features will mean for advertisers. The best thing we can do is to keep sight of our core marketing objectives and begin to understand how...
Google ACE (AdWords Campaign Experiments) is a cool tool that shows you the probabilities of performance differences between your test settings in a campaign being significant. AdWords Labels One of Google’s under-appreciated tools they have in...
That’s why I think we need an AdWords Bill of Rights – a series of basic requirements that any performance marketer should be able to expect from their advertising vendor. We can’t drive the evolution of AdWords.
Bing Ads Share of Voice (SOV) report is similar to Google AdWords’ Impression Share. Officially, “Share of Voice represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been...
