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No Campaign Keyword Strategy Placement Targeting

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  1. Placement-Targeted Campaigns: Taming the Beast

    Our latest thinking is that the "start low, go high" strategy might doom some content campaigns – placement-targeted ones, and even keyword-targeted ones if non-text ads are used – by cursing them with low quality scores.

  2. Content Ad Campaign Keyword Strategy Revisited - Part 2

    You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your keyword-targeted content ad groups. I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...