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No Campaign Keyword Strategy Heather Lloyd Martin

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  1. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. If a campaign is not performing adequately, marketers typically discontinue terms without...

  2. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Todd Tweedy, of The Tweedy Group LLC, emphasized that ongoing keyphrase strategy (or what Wheeler calls...