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  1. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Keyword research is still the same exercise in human behavior modeling and understanding how people are using...

  2. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. When you're creating your content strategy, try to think ahead about what kinds of questions your clients...

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. B2B SEOs should seek to understand how the content assets associated to keyword strategies apply to each phase in the buying...