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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  3. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Sometimes campaign settings "mysteriously" change. Try reviewing the latest updates in AdWords here and here, and in Bing once a...