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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad...

  2. SES New York 2009 Offers an Expo Only Pass (Free in Advance)

    An "Express Search Usability Clinic," which will be held from 1:00 to 2:00 pm by Shari Thurow, Founder and SEO Director of Omni Marketing Interactive. This includes the Express Site Clinics. And there is also a second batch of Express Site Clinics...

  3. PPC Keyword Sets: Words to the Wise

    Your objective is to anticipate every possible way that a prospective customer/client will express a search that will likely result in a conversion once they reach your site. Search Engine Watch Expert Ron Jones summarized several good ones in "PPC...

  4. SearchDay: What's on your Mind?

    Google says, "You're about to embark on a chat experience in which you can communicate and express yourself using avatars in . AdWords Keyword Tool Now Shows Numerical Data Posted by Nathania Johnson Jul 9, 2008 If you hear loud shouts of...