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  1. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  2. Guidelines for Running a Successful Competitor Brand Name Campaign

    Tactics to Keep in Mind When Implementing While some SEM account managers may frown on this, this tactic can work very well if implemented correctly. Expect Competitors to Follow Suit: Don’t think other SEM managers won't notice you bidding on...

  3. How to Decipher Your Competitors Digital Marketing Strategy

    In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. This is one of my favorite tactics. Understanding the strategy and tactics of your competitors can...

  4. How to Quantify Brand or Engagement Marketing With Paid Search

    This can allow you to hone in on effective strategies and tactics for your engagement marketing. Driving engagement through SEM isn’t as quantifiable, leaving many brand marketers with a choice: The ability to track sales and signups back to...