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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer group pages? Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable directory pages? Does [VENDOR NAME] build out our local pages, or...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Schema event tagging should be considered on event landing pages as well, for better information...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Here, you can look at the top pages as well as the top queries for your site. You want to make sure that pages you think you have are the ones the Bing has indexed. From the 302 pages, should they be made permanent?

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. One item Google says has been missing from GA...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Even though Pinterest can't yet compete with Facebook, it is growing...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.