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  1. How to Dominate the Entire First Page of Google

    For more information on how to set up your publisher profile, check out this Google+ starter guide. This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. Your online reputation can impact virtually every...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Assembly of digital variations of traditional copy for use in social media platforms and other online mediums...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Leverage authorship and publisher tags to connect your content to your Google+ profile. MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Search volume around these queries is expected to go up now that Google is well...