Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Go overboard on "optimization" and your site may even get...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google has announced a revamping of Google Maps and it...
Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. Now if only all the Domino's Pizzas of the world with neglected Google+ pages take note and...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll...
Once Google got a little hip to this, there were some issues of keyword density on pages. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. Whether clients need more traffic, brand exposure or...
By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Pages listed within the Google News channel have...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. What is being done to detect and remove results from larger sites when they don't have unique...
To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site. We can now map that need state to web pages, keyword ads, display ads, and more.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. And rather than "Shop by brand," Google would put the option to search on three non-Google sites.
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Optimizing for Mobile App Pages on Websites Just as Google and major search engines frown on keyword stuffing on websites, stuffing the...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
