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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Google+ posts pass Page Rank, and Google+ profiles may show author...

  2. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages If you want to be the most relevant resource for a particular keyword, you have to provide the content, and ultimately the supporting business model, that justifies your...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Your web pages are but points along a greater journey for consumers...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think both of those services represent a fantastic avenue, it's a way to drive visitors and traffic to your site, it's a way to let people know about news related to you or your company or website, so I think they're great ways to build up your...

  5. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Quite often, event marketing is handled by employees who aren't directly connected with a company's online marketing group. Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how...