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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. They entrust the performance of the most visible asset of the...

  3. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...