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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Advertisers should monitor consumer activity across their...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. They avoid describing users in terms of marketing...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Social spending, for example, on World Cup-related campaigns rose to the half...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's where people will go to seek out information about your brand and any resources you offer. Make a plan and create an overview of your goals and what your content marketing will look like. Now that your head is about to explode with the many...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.