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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling. Influence is the swaying of beliefs, behaviors, or actions," according...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. Given the digital marketing industry's focus on content marketing, it seems...

  4. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. UX professionals know that in order for a first-time buyer to become a repeat customer and a brand advocate, their experience needs to be...

  5. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. In order to help brands stay relevant to their audience and become...