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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. A well executed advertising campaign can be extremely helpful in...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The right price, brand, and location all played a factor. The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. In the report, xAd and Telmetrics said that while...