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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's one that the client will often say isn't needed, but it's essential for savvy marketers. Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are potential brand ambassadors, and whom you...

  2. Mobile Advertising Measurement: Winning the Long Game

    So what events should mobile marketers measure? Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Ultimately, marketers want users to keep coming back to the app day after day.

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search...

  4. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. After all, it takes much more than the "Dashboard" report to understand how effectively a website...