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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    So how can SEOs and search marketers get clients to realize its validity? At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see...

  2. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. This creates an opportunity for digital marketers to increase their...

  3. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. Hotel chain/brand websites In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads...

  5. Introducing the Local Marketing Adoption Curve

    To be successful, marketers must be agile and continuously adapt to the changes. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  6. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  7. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Marketers want the flexibility to use multiple marketing channels - from...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. By easing some of the burden to ensure consistency and regular distribution of data, marketers can...

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  10. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. In the following figure, Searchmetrics outlines the correlation...