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  1. Introducing the Local Marketing Adoption Curve

    To be successful, marketers must be agile and continuously adapt to the changes. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  3. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Marketers want the flexibility to use multiple marketing channels - from...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. By easing some of the burden to ensure consistency and regular distribution of data, marketers can...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. In the following figure, Searchmetrics outlines the correlation...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Letting those customers wait could be the difference...

  8. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and...