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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Negatives are a go-to tactic for marketers. So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. Tip 2: Use Broad Match Modified to Refine by Intent...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. For example, only 39 percent of marketers surveyed researched locations before leaving their house. Another 39 percent of marketers used their...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time.

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. At first look at the data, we see that marketers' primary goal with content is...

  5. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Context Connect lets marketers evaluate search, social and display...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. Search, social, content, and digital marketers probably agree it's an exciting...

  7. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  8. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. There are many different kinds of writing available to content marketers, from in-depth...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. A multi-brand women's online retailer determined their online customers experienced...

  10. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...