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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    British Airways, a global airline that runs 24-7, eventually responded by saying they shut it down after 5 o'clock. If not, no need to tie in your brand. Another brand that won over Beal was Sola Coffee in Raleigh, North Carolina.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. What channels your customers are engaging in with your brand. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer. Otherwise, the brand's "creative" is just static noise that will...