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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  2. So... You Think SEO Has Changed?

    Video and Image Optimization And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr It is just that now webmasters need to look at guest blogging as simply a vehicle to get the direct referral traffic, to build up a company's brand awareness and not about what it will do to help further their...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Image Credit: Shutterstock So work on building up those soft skills. Today individuals need to brand themselves just as much as companies do. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college looking...