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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's...

  3. The Role of #Hashtags in Social Media and Search

    Image Credit: Intelligent HQ As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns.