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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer. The trends described above are rapidly eroding the effectiveness of...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Ask yourself why do visitors (mobile and global) come to your site? Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Global and Mobile SEO Dave Lloyd, AdobeSenior Manager, Global Search Marketing