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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. If your search queries are very brand-heavy, there is also now the...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Long-term campaigns also play a role in building brand recognition...