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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. A well executed advertising campaign can be extremely helpful in...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Although Google's headquarters are in Silicon Valley, the...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it conducted research and published findings in a new white...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

  8. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. They entrust the performance of the most visible asset of the brand to those claiming SEO expertise.