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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Your brand's social media audience is easily distracted. Creating landing pages to fit the channel...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. Chanel, the top brand by spend in the handbag category spent $816,000 in 2013 while the brand in tenth place (Burberry) spent only $53,000.

  3. Marin Adds Google Shopping Campaign Management

    This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is another win for the brand. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. With the flood of ill-trained people claiming to be user...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity...