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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Tip 2: Use Broad Match Modified to Refine by Intent, Brand, or Key Product Attributes A common use of broad match modified is the brand of trademarked terms. For example, diving deep into a "boring" topic like squeezing performance from broad match...

  2. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. Giving your website an active role in current events is a lot more efficient than creating the media...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. What is influence and how does the engagement of influencers help move a brand's content message into something truly...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    That means influencers care more about their own community than your brand (and rightly so)! Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. At first look at the data, we see that marketers' primary goal with content is to increase the number of leads...