A search for Tesla will break results down into categories like Cars, Technology, History and Science, understanding that the search may be from someone planning to buy a car or researching a history paper on Nikola Tesla.
Certainly, I found a search for "Nikola Tesla" surfaced more specific further research leads from the snapshot than the main result set. Bing have added two new categories to their 'snapshot' search results - namely, people and landmarks.
The publisher and noted public speaker also was friends with a couple other Google Doodle honorees - Nikola Tesla (Doodle appeared in July 2009) and Thomas Edison (Doodle appeared in February of this year).
