Started by former Jupiter analyst Niki Scevak, Homethinking rates the performance of sellers' agents in an effort to help people evaluate and find agents to represent their homes. Advertising on the site is primarily pay per phone call, which...
With respect to my JupiterResearch colleague Niki Scevak cited in the story, the idea that rich media or banner ads are nearing the same ROI as paid search is simply not believable. Some Retailers Balk At Search Ads As Prices Soar from Dow Jones...
Niki Scevak, an analyst at JupiterResearch, took a look at how marketers are using search, and emerging trends in search marketing. Scevak said, "Retailers are the most likely to bid and measure intelligently.
He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers presented in the session. Next, Stein and Scevak analyzed the drivers of growth.
He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers presented in the session. According to Scevak, six out of every seven search engine queries results in a click on...
are launching new options to attract them, but the shorter-term growth will be driven by national advertisers targeting locally," he [Niki Scevak of Jupiter Research] said.Classifieds dominate local online advertising, followed by local search and...
Niki Scevak saw my Google's Revenue Is Not All Search-Derived post yesterday decrying the mixture of contextual and search revenues and points out that Jupiter Research's own paid search estimates appropriately don't mix the two:
Niki Scevak Blog Jul 16 2004 2:31PM GMT Perhaps the way to a solution is to ask what's the problem? To me, the problem for the entire SEM [search engine marketing” industry is that there are clients who don't know who to trust.
