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Niki Scevak

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  1. Online Ads & Search: Looking Back, Looking Forward

    He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers presented in the session. According to Scevak, six out of every seven search engine queries results in a click on...

  2. Online Advertising Will Stay a National Medium

    are launching new options to attract them, but the shorter-term growth will be driven by national advertisers targeting locally," he [Niki Scevak of Jupiter Research] said.Classifieds dominate local online advertising, followed by local search and...