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Nike

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  1. Visual Storytelling: The Key Weapon to Content Marketing

    Nike’s focus is slaying that monster to achieve greatness: Overcoming the Monster: A good example can be seen in Nike’s story focused on helping people overcome themselves. Many of us have years of experience chasing technology for marketing purposes.

  2. Is rel=author Really a Good Way to Judge Sources of Good Content?

    As the Nike slogan says, “Just Do It! More to the point, the key consideration is who is doing it (author authority) rather than from where are they doing it (site authority). With this massive movement to more of a Web universe where you are based...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    For example, if you are marketing Adidas shoes and (for some reason) add a negative term “Nike” so your ads don’t appear on these pages, then you’ll also exclude pages with content such as, “Adidas shoes are always so much better than Nike!

  4. 4 Localization Tips for Savvy Global Businesses

    If in doubt, look at big brands, for example, McDonald's, Apple, or Nike, for inspiration as to how far you should be adapting your website. With more than 73 percent of Internet users searching the web in a language other than English, the jump...