Nike’s focus is slaying that monster to achieve greatness: Overcoming the Monster: A good example can be seen in Nike’s story focused on helping people overcome themselves. Many of us have years of experience chasing technology for marketing purposes.
Up and coming brands on Instagram include Nike, Louboutin, Sabo Skirt, Forever 21 and fashion icons such as Burberry. Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work.
As the Nike slogan says, “Just Do It! More to the point, the key consideration is who is doing it (author authority) rather than from where are they doing it (site authority). With this massive movement to more of a Web universe where you are based...
For example, if you are marketing Adidas shoes and (for some reason) add a negative term “Nike” so your ads don’t appear on these pages, then you’ll also exclude pages with content such as, “Adidas shoes are always so much better than Nike!
If in doubt, look at big brands, for example, McDonald's, Apple, or Nike, for inspiration as to how far you should be adapting your website. With more than 73 percent of Internet users searching the web in a language other than English, the jump...
NIKE ESCRIBE EL FUTURO VERSIÓN COMPLETA" -- 1,410,315 shares all time. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable. And now Unruly has unveiled Viral Spiral, an infographic that shows the...
Other launch partners receiving more robust brand pages include brands like Coca-Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken. Twitter unveiled a new site design yesterday during an event at the site of...
For instance, when I typed Nike, suggestions that pop up include Nikerunning, Nike sports challenge, and Nike sportswear autumn line, among others. Voting is worth a mention since brands can ask Weibo users to vote on the specific products they...
Nike’s agency, Wieden Write the Future” ad campaign that featured three of the top soccer players from around the globe (Drogba, Rooney and Ronaldo) in a series of videos that appeared before the 2010 FIFA World Cup.
Your perfect buyer is a woman, age 18 to 35, searching for Adidas, Asics, New Balance, Saucony, or Nike running shoes. It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the...
So, if your company is one of the Tiger Woods Official Sponsors -- like EA Sports, Gillette, Golf Digest, NetJets, Nike Golf, TAG Heuer, Tatweer: The Tigers Woods Dubai, TLC Laser Eye Centers, Upper Deck, and the PGA TOUR -- then where do relevant...
Let's consider another footwear example: You bid on "Nike tennis shoes" using broad match. Remember Prince Charming's desperate search for the owner of his lone glass slipper? Fortunately, the kingdom held a finite number of maidens, or the prince...
Most users probably don't know your brand (unless you work for a Coke, Pepsi, or Nike, etc. Now let's continue on this topic by exploring how to determine if your general search terms (non-brand) are influencing your brand-related conversions.
Nike is already using the codes in outdoor advertising throughout Belgium. Mobile devices have eyes and ears. Why not use them? Portability, microphone, and camera make mobile devices better suited to voice and visual inputs, rather than the typing...
It's not just the obvious sports oriented firms like Nike or Adidas. Think of it: with over 3.5 billion fans worldwide (according to FIFA), this truly is a market with great potential. Meet the Silicon Valley startup that is tapping into it.
A friend recently reminded me of this power when he told a story about how his son chose Nike shoes over other brands. One particular tool -- behavioral targeting, also called remarketing or retargeting -- has been singled out for unfair criticism...
In fact, NIKE FOOTBALL WRITE THE FUTURE - FULL LENGTH VERSION, which was uploaded on May 17, 2010, now has 16,860,531 views. Okay, so this seems more like a continuing trend than breaking news. But the comScore Video Metrix service today reported...
Topping Unruly Media's Viral Video Chart and the Visible Measures Top Viral Video Ads Chart is NIKE FOOTBALL WRITE THE FUTURE - FULL LENGTH VERSION. Nike's "Write the Future" Ad Sets Viral Record [VIDEO] (mashable.com)
When I search for "shoes," I want to see which of my friends are fans of Nike, or which ones "liked" that pair of Pumas being sold on Amazon, or which ones raved on their newsfeed about their comfortable new running shoes.
Indeed, Yahoo is expected to announce the 'Project Nike' partnership with Nokia, next monday at their investor summit. Today ClickZ reported that the Google AdMob deal has been unanimously approved by the FTC.
