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  1. Social Media Marketers Can Learn Lessons from Paul Revere's Ride

    The other members of these clubs and the people who gathered at these taverns were the political leaders who ended up starting the American Revolutionary War in 1775. Revere was also a member of several clubs in the Boston area, including the...

  2. What's the Buzz Behind Behavioral Advertising?

    For example, the person who frequents sporting sites might see ads for hockey tickets or golf clubs on a page about the local business economy, while the woman who visits travel sites regularly might see ads for vacation packages or travel agents.