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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Social dashboards indicate Facebook marketing fashion changes by the season.

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.

  3. Google Doodle Spotlights Ella Fitzgerald

    Fitzgerald, also dubbed "The First Lady of Song", recorded more than 200 albums during her career that began on an Amateur Night at the Apollo in Harlem, New York, in 1934, and ended with her last concert in 1991 at Carnegie Music Hall in New York...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!

  5. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Ah, Valentine’s Day. Needless to say, each year in the days leading up to February 14th, the...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place to live, increase profitability of a business, reduce tax liability, find a destination for a wedding, or purchase a more fuel-efficient...

  7. Make the Most of Your Social Media Interactions: 9 Tips

    Below you will find nine tips for making the most of your social media interaction as if it were a night out on the town. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy to begin calling up your friends...

  8. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...