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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You’ve been looking for a great place to eat on Friday night. Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts...

  2. Google Brings NHL, NBA Video Highlights to Search Results

    Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The videos are a few minutes in length, and provide a full recap of the game with commentary, so it...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    If you're not aligned with those goals, if you're trying to do fly by night, churn and burn, black hat, spam, stuff that only lasts for a couple of weeks before we catch it, you're always going to be working in opposition to the algorithms, and...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV. The new ClickZ Live conference series kicked off in New York this morning with a...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Your quality score should keep you up at night. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the piece, but hey – better...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This was a very exciting development for Lisa, and after some logistics were nailed down, she called it a night, and tried to get a few hours of sleep. She considered letting it go to voice mail, but she hated knowing that there was a mysterious...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...