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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  3. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    He also notes, "It seemed fitting to focus on Tolstoy's central theme of dualism and to highlight his stylistic nuances through the rhythm of the sequences - the almost full moon against the almost starless night, the red of Anna's handbag, Ivan's...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 6 p.m.look for a cocktail reception to welcome ClickZ Live attendees the night before the official kick-off of the show. The promise of a great digital marketing event is not just learning, but also networking with peers, making new...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You’ve been looking for a great place to eat on Friday night. Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts...

  6. Google Brings NHL, NBA Video Highlights to Search Results

    Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The videos are a few minutes in length, and provide a full recap of the game with commentary, so it...