Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Social dashboards indicate Facebook marketing fashion changes by the season.
Sometimes working as an in-house SEO can feel like a Sisyphean task, if Sisyphus had been told by his boss that once he was done he had to go clean out the Augean stables before leaving for the night.
At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
Fitzgerald, also dubbed "The First Lady of Song", recorded more than 200 albums during her career that began on an Amateur Night at the Apollo in Harlem, New York, in 1934, and ended with her last concert in 1991 at Carnegie Music Hall in New York...
Sitcom "Sports Night" was canceled after two seasons on ABC in the '90s because it only averaged 11.5 million viewers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
After each night, the sun rises once again, bringing a new season – cycling through summer, fall, winter, and back to spring again. After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn into night...
As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!
Laying out on the roof deck on a warm summer night with my iPad in hand streaming HBO’s The Newsroom. According to Mike Proulx, the Internet has become TV’s best friend. Proulx will be the opening keynote speaker at SES New York 2013.
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
As Weintraub put it: “selling late night pizza delivery to people who drink and smoke weed. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans.
It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Ah, Valentine’s Day. Needless to say, each year in the days leading up to February 14th, the...
My biggest PPC mistake: late one night I accidentally increased bids on two keywords. Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes...
The Super Bowl power outage was also big news, and the source of endless entertainment on Twitter, but only was the eighth most popular query last night on Google. Ms licked the competition when it came to searches during Super Bowl 47, according...
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. Well, it often depends on which metric you use to measure the scores. But, by two important measures, Budweiser’s 2013...
Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place to live, increase profitability of a business, reduce tax liability, find a destination for a wedding, or purchase a more fuel-efficient...
Below you will find nine tips for making the most of your social media interaction as if it were a night out on the town. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy to begin calling up your friends...
As the old "Saturday Night Live" skit goes (OK, maybe I’m dating myself here) “New Shimmer is a floor wax and a dessert topping. Questions rattled around: Why should I pay for what used to be free? How will I compete in this environment?
The above initiatives are not something that can be achieved over night and as such requires deeper integration with other teams. As we go through our lists, it's important to remember that there are short-term SEO tasks that we undertake on an...
Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...
This could be convenient for date night with a new crush. Today, led by founder and CEO Mark Zuckerberg, the Social Network held a press conference introducing the word to Facebook's new Graph Search.
