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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV. The new ClickZ Live conference series kicked off in New York this morning with a...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Your quality score should keep you up at night. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn't worry about quality score. I've been meaning to respond since I read the piece, but hey – better...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    This was a very exciting development for Lisa, and after some logistics were nailed down, she called it a night, and tried to get a few hours of sleep. She considered letting it go to voice mail, but she hated knowing that there was a mysterious...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    These placements were generating most of our traffic: mobileapp::2-com.fuegosoft.disneyseries1 mobileapp::2-com.developerstudio.PrincessAnnaFrozenlivewallpaper mobileapp::2-manyapps.net.games.mem2.aphabet mobileapp::2-com.kauf.talking.baum...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    People watch non-branded YouTube tutorials in the morning and in the evening on the East and West Coast as they prepare for work and then a night out. Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Don's door was closed so Lisa called it a night, wondering what tomorrow would look like. To add insult to injury, someone had set fire to Don's billboard the night before, and people were taking pictures of the flaming billboard from the highway!

  7. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for the Seahawks were higher in...

  8. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    While it showed high volumes by itself, it didn't take off as a trended term and showed minimal peaks throughout the night, eventually dying off when midnight reached the West Coast. New Year's Eve is possibly the only event that is celebrated all...

  9. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Casino Night, which has been wildly successful in San Francisco and Chicago, will make its New York debut in April. As you may have already seen on the agenda, Zuckerberg will speak on "10 New Media Trends Shaping the Lives of Modern Consumers.

  10. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    And while this strategy may be perfectly in line with the brand’s tagline “The secret to movie night,” it is unexpected that a snack brand would be sponsoring many of the same keywords as Netflix. One thing I’ve found to be true in my years of...