Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Data shows that during the day mobile users tend to be in a more active search mode...
Only 4 percent of *Nielsen study participants said they are likely to use a car brand's designated website. Research was discovered using Nielsen's Mobile Path-to-Purchase study. Nielsen's data was then combined with another research paper from the...
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.
In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012) of 10 mobile searchers take action after a phone search (Google 2011) of 10 mobile searchers take action within an...
Nielsen Wire Search Engine Optimization IPhone and iPod touch users now have a faster and more unique way to search Google. Looking to carry out an investigation into whether social media is a big influence on search engine optimization?
Nielsen Wire Here's a roundup of this week's columns and news stories for the week of Nov.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization
To put this in perspective, Super Bowl XLIII achieved the largest television audience in U.S.history with a total audience of 151.6 million viewers, according to official national ratings data released by Nielsen Media Research.
Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising, According to Nielsen Posted by Nathania Johnson Jul 16, 2009 Nielsen is releasing data showing that recommendations from friends and family top the list of most trusted...
Here's the data: Related Reading: comScore and Nielsen Release . Search Engine Optimization: Back To Basics AU NATURAL As search marketers, businesspeople, and human beings, many of us are quite busy these days.
They're judging success on archaic Nielsen Ratings. The opening ceremony was the biggest television event since the Super Bowl reaching 34.2 million American viewers, according to Nielsen Ratings. For one of Phelps' gold medals, NBC showed the...
Rocketing up the charts in today's Nielsen social search Top 10 is Facebook, up 712 percent year-over-year. Nielsen's data, released today, proves that reports of social media's demise in the UK may be unfounded.
Nielsen reports 78 percent of people trust their peers' opinions. With all the media attention focused on Microsoft's not-so-friendly takeover bid of Yahoo, a below-the-radar acquisition target proves why social commerce is the future of search.
Powering the Google TV enterprise are more than one million set top boxes with Nielsen data overlaid. The battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search engine.
Nielsen Finds High Audience Retention And Overlap For Search Engines, Search Engine Land What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and...
ComScore and Nielsen Broaden the Metrics Game, ClickZ We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Jakob Nielsen on Everyone's Favorite Buzzword: "Web 2.0", GrokDotCom Forty-Eight Hours With Ask Mobile, Search Engine Land Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why...
Rotating Day: Vertical Search -- Each week, we'll cover a different specialty within search, including Multimedia, B2B, Travel, Local while comScore shows 28.1%, a 0.6-point year-to-year gain.Microsoft comes in third, with 9.6% share, down 1.1...
