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  1. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  2. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Data shows that during the day mobile users tend to be in a more active search mode...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

  5. NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

    They're judging success on archaic Nielsen Ratings. The opening ceremony was the biggest television event since the Super Bowl reaching 34.2 million American viewers, according to Nielsen Ratings. For one of Phelps' gold medals, NBC showed the...