The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Mobile is movin’ on up as a preferred device for...
Nielsen has done a good job creating default personas for many of America's top audience segments. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data.
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. In the 5 months following that, the number of followers grew to 27 million in the U.S.according to Nielsen.
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Marketers have limited time to capitalize on mobile searches, according to Google and Nielsen, with 55 percent of conversions happening within one hour and 63 percent of all follow-up actions, including conducting more research or sharing...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. According to Nielsen, Facebook is multiple times the size of the next...
Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). Organic search keyword research.
Research was discovered using Nielsen's Mobile Path-to-Purchase study. Nielsen's data was then combined with another research paper from the firm called the Smartphone Analytics Panel study. Only 4 percent of *Nielsen study participants said they...
But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. The GroupM and Nielsen numbers simply (and strongly) validate the importance of an on-going SEO strategy.
That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011. Unlike previous studies, however, the GroupM UK and Nielsen...
While the apps in market are still in the early days, the facts about mobile device and PC use while consuming entertainment are undeniable.percent of tablet owners and 88% of smartphone owners in the U.S.use them while watching TV (Source: Nielsen)
Big brands maintain relationships with research companies of all shapes and sizes, from the heavyweights like Nielsen, IRI and NPD, to smaller specialized outfits with a unique angle on a particular industry, category or audience.
In August 2011, Nielsen launched Online Campaign Ratings. It's a GRP-style rating service hinged on Facebook data, while also combining the research company's TV and online consumer behavior panel. Digital marketers praised Google's new measurement...
In 2008, marketing and advertising research company Nielsen Online reported that Google search was a major factor in helping Wikipedia, which launched in 2001, grow 8,000 percent between 2003 and 2008.
