SEO News

Nielsen Research

RSS
  1. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.

  6. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...