The "Nielsen Twitter TV Rating" metric will correlate TV engagement and ratings.they've already been able to correlate an 8.5 percent increase in Twitter volume increasing the ratings for TV premieres by 1 percent.
Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...
But Google had a much bigger target than just TV ad sales - it wanted to compete with Nielsen on ratings. Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen, he said.
U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...
In August 2011, Nielsen launched Online Campaign Ratings. Digital marketers praised Google's new measurement tools, but said they might not go far enough to make display advertising more accountable. On Wednesday Google said it's offering the tool...
Nielsen: Social Ads Lifts Ad Recall by 55% Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Social has its advantages, Nielsen said, because 76 percent of U.S.
Theoretically, Google TV should be able to provide them with all of the advanced demographic and audience behavior data that they currently don't get from Nielsen ratings. Google is in talks with ABC, CBS, and NBC, trying to unblock access to the...
The inaccuracy of Nielsen ratings have been criticized for a long time, but Google TV would give a much clearer picture to advertisers. More information has been coming out about Google's big attempt to combine search, cable, broadcast television...
A record 106.5 million people watched the New Orleans Saints beat the Indianapolis Colts 31-17 in Super Bowl XLIV on CBS, according to Nielsen. Super Bowl 2010 Ratings: May Be BIGGEST Audience Ever (huffingtonpost.com)
Nielsen BuzzMetrics Finally, one core benefit is the ability to determine which sites and types of sites consumers are using (including blogs, social networks, microblogs, ratings and reviews, etc. User Generated Content -- Ratings and Reviews
To put this in perspective, Super Bowl XLIII achieved the largest television audience in U.S.history with a total audience of 151.6 million viewers, according to official national ratings data released by Nielsen Media Research.
Continue reading of Online Holiday Shoppers Read Product Reviews Posted by Nathania Johnson Dec 18, 2008 It's no secret that reviews and ratings can affect a customer's purchasing decision, and today, Nielsen Online has released data showing...
It's no secret that reviews and ratings can affect a customer's purchasing decision, and today, Nielsen Online has released data showing just how powerful those reviews can be.of online holiday shoppers read a product review at some point during...
They're judging success on archaic Nielsen Ratings. The opening ceremony was the biggest television event since the Super Bowl reaching 34.2 million American viewers, according to Nielsen Ratings. These are the most watched games in Olympic history.
The process is equivalent to how Nielsen ratings are interpreted for demographic targeting, and audience research can be refined further through focus groups. With every holiday season comes the inevitable parties and get-togethers.
Data derived from Nielsen's TV ratings panels will provide Google's TV Ads advertisers with the demographic composition of the audience. Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering...
According to Nielsen//NetRatings' Burmaster: million people visited a search engine in December 2006 – 81% of the global Internet population. Speakers included Alex Burmaster, European Internet analyst at Nielsen//NetRatings; Heather Hopkins, VP...
The voluminous data in the report are drawn from all the usual suspects, including Pew, OneStat, Compete, Inc.comScore, Nielsen, Hitwise and dozens of other major sources, as well as MarketingSherpa's own proprietary surveys.
IM market share (per Nielsen//Netratings): A disconnect is the difference between search engine market share and the satisfaction ratings. Power and Associates released the findings of its "2006 Residential Online Service Customer Satisfaction Study.
Nielsen//NetRatings Announces July U.S. Nielsen NetRatings Search Engine Ratings page, we get this But exactly as Frank Barnako notes, all the ratings services do it. As a side note, I wish all the ratings services spelled-out exactly all the...
