SEO News

Nielsen Ratings

  1. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still...

  2. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...

  4. NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

    They're judging success on archaic Nielsen Ratings. The opening ceremony was the biggest television event since the Super Bowl reaching 34.2 million American viewers, according to Nielsen Ratings. These are the most watched games in Olympic history.