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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  3. Search Week in Review for Feb. 19, 2011

    January 2011: Online Video Usage Up 45% - Nielsen Wire YouTube YouTube How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim YouTube Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs.

  5. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    And, if you don't think Super Bowl commercials can have fans, consider this: A recent Nielsen study of viewing patterns reported that 51 percent of viewers watch the game mostly for the commercials. Would marketers be smarter to take the money they...

  6. eMarketer Report Says Keep Video Ads Short and Relevant

    A drill-down look from Nielsen Online shows that audiences ages 30 and younger are more likely than older viewers to find online video advertising funny, emotionally touching and informative -- essential qualities for brand marketing.