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Nielsen Online Company

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  4. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Target one company or geographic area per campaign. In the BBC’s fake bagel company “study,” what was their ad text?

  7. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    During August, Facebook's partnership with Nielsen culminated with a new so-called Gross Rating Point for online advertisers. Marketers using Nielsen's "Online Campaign Rating" service can know - based on Facebook data - the age and gender of up to...

  8. Microsoft's Yahoo Bid May Have the Right Stuff

    THL "is hoping to do a leveraged buyout of Yahoo's U.S.business - which could be worth $5 billion to $6 billion - and draw on its experience running other media assets such as Nielsen Co, Clear Channel and Univision to turn around the ailing...