In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Fifty percent of respondents said they use their...
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...
Nielsen's Social Media Report 2012 found that 43 percent of U.S.users said they now use smartphones to access social media, with 16 percent connecting via a tablet. According to the Nielsen report, more people are engaging with social media while...
PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. According to Nielsen, Facebook is multiple times the size of the next...
Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...
Match U.S.metro targets to Nielsen Designated Market Area (DMA). Looking to mirror your online investment by heavying up media in paid search in those same areas? Got a business that only services specific areas?
U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...
Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers.
Big brands maintain relationships with research companies of all shapes and sizes, from the heavyweights like Nielsen, IRI and NPD, to smaller specialized outfits with a unique angle on a particular industry, category or audience.
This study from Nielsen strongly backs this up, with 90 percent of people trusting recommendations from people they know. Google doesn't want to just measure the influence of a brand profile on Twitter/Facebook/Google+ – it wants to know about its...
In August 2011, Nielsen launched Online Campaign Ratings. It's a GRP-style rating service hinged on Facebook data, while also combining the research company's TV and online consumer behavior panel. Digital marketers praised Google's new measurement...
According to Nielsen @Plan Q3’11, horror movie fans are defined as males aged 18 to 34 with household income of less than $100,000 that rented or attended a horror movie in the past 30 days. According to Nielsen @Plan Q3’11, film buffs are defined...
In 2008, marketing and advertising research company Nielsen Online reported that Google search was a major factor in helping Wikipedia, which launched in 2001, grow 8,000 percent between 2003 and 2008.
Nielsen: Social Ads Lifts Ad Recall by 55% Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. Social has its advantages, Nielsen said, because 76 percent of U.S.
Nielsen Analytic Consulting has found through conducting numerous studies worldwide that the average short-term ROMI (sales return within three months of media execution) is 1.1. If you’re an online business owner, SES is an opportunity to meet...
According to Nielsen @Plan Q3’11, 67 percent of all men 18-24, or 6.2 million out of 9.2 million online users in this demographic, are on YouTube. The top five online video content properties in January 2012 were:
