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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push...

  2. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. In 2009, Nielsen introduced the concept of writing short, snappy headlines and quoted the BBC's website as the best example of headline-writing.

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  7. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  8. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.