In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. He said it’s crucial for advertisers to include...
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. In the 5 months following that, the number of followers grew to 27 million in the U.S.according to Nielsen.
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
The GroupM and Nielsen numbers simply (and strongly) validate the importance of an on-going SEO strategy. I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape.
A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers...
U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...
By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. It's difficult to compare eMarketer's audience of 122.6 million U.S.readers to Nielsen's 181 million global blogs, but...
As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. Based on observations of the twenty or so searches I have found that produce...
Research from Nielsen last week showed that US internet users spend more time on Facebook than any other website. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing...
Smart phone penetration is currently a third of U.S.mobile subscribers (Nielsen actually pegs it at 38 percent). Some of this might not be terribly new, but the usage numbers and growth continue to surprise us and indicate opportunities.
Nielsen The third research company you should keep an eye on is Nielsen, which measures and analyses consumer behavior across 52 different countries. You can see and analyse traffic to your site, helping you hone your marketing efforts and increase...
For example, Nielsen reports that there were 145 million unique viewers streamed online video in the U.S.in May for an average of 4.3 hours per viewer. According to Nielsen, YouTube was the top online video destination with 111.8 million unique...
Web Brands - Nielsen Wire Nielsen Wire Exclusive: The Bleak Financial Numbers From The MySpace Sale Pitch Book - TechCrunch Search Engine Rankings - comScore Sneak Peek: SEMPO State of Search Marketing Report 2011 - Bruce Clay
ComScore filed a counter suit against Nielsen Holdings and its Netratings division in a United States District Court alleging infringement of patent rights, comScore revealed in a regulatory filing on Tuesday.
Nielsen Wire The Internet Corporation for Assigned Names and Numbers (ICANN) voted 8-3 to approve an XXX gTLD (generic top level domain) much to the outcry of the adult industry that see it as a waste of time and another expense that will do little...
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S.had streamed online video in January 2011. With the explosion of mobile users and projected growth showing staggering numbers, it's a great time for Google to clear...
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S.had streamed online video in January 2011. According to Nielsen, YouTube was the top online video brand with 112.8 million unique viewers in January.
