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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  2. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    A new study from xAd and Telmetrics with data provided by Nielsen investigates not only mobile consumer behavior, but preferences as well. Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...

  4. Google ‘Search Plus’ and Our Ever Decreasing Circles

    As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. Based on observations of the twenty or so searches I have found that produce...

  5. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Research from Nielsen last week showed that US internet users spend more time on Facebook than any other website. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing...