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Nielsen Mobile

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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  3. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S. Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior.

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Mobile engagement and activation, while consumers are...

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, a 2012 Nielsen study found that 40 percent of smartphone users clicked on a mobile advertisement because it was relevant to what they were looking for. Many people will tell you that understanding mobile context is key to delivering a...

  6. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  7. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  8. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    PC users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent, according to a recent Nielsen study. According to Nielsen, Facebook is multiple times the size of the next...

  9. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.