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Nielsen Mobile

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  1. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. Google has updated their algorithm to detect specific pages that may not work on your mobile...

  2. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  6. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.