Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Nielsen has done a good job creating default personas for many of America's top audience segments.
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. In the 5 months following that, the number of followers grew to 27 million in the U.S.according to Nielsen.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
Consumer attitudes towards advertising on social media are still evolving,” noted Deirdre Bannon, Nielsen’s social media practice lead. PC users spend approximately 20 percent of their online time in social networks, while mobile users are even...
Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). Organic search keyword research.
The xAd-Telmetrics Mobile Path to Purchase Study, conducted by Nielsen, found that local mobile searchers are converting at dramatic rates – more than 60 percent of those surveyed say they ultimately make a purchase.
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. The GroupM and Nielsen numbers simply (and strongly) validate the importance of an on-going SEO strategy.
That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011. Unlike previous studies, however, the GroupM UK and Nielsen...
U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...
Big brands maintain relationships with research companies of all shapes and sizes, from the heavyweights like Nielsen, IRI and NPD, to smaller specialized outfits with a unique angle on a particular industry, category or audience.
In August 2011, Nielsen launched Online Campaign Ratings. It's a GRP-style rating service hinged on Facebook data, while also combining the research company's TV and online consumer behavior panel. We think that with brand new metrics comes a new...
The "Volvo Across Screens" study, for instance, was conducted by Nielsen Multi-Media Labs with Google's involvement. The post also indicated that Google will continue to use the site as a data-centric storehouse for "consumer trends, marketing...
By comparison, the primetime audience for the top 10 primetime broadcast TV shows during the 2010-2011 season was 187 million viewers, according to Nielsen. By comparison, an average of 8.5 million viewers watched the NBC Nightly News each night in...
According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...
Nielsen’s research from October 2010 points to nearly 30 percent of U.S.mobile subscribers having smartphones. Return Path’s recent research shows 81 percent growth in the accessing of email via mobile devices from October 2010 to March 2011.
Web Brands - Nielsen Wire Nielsen Wire Dirty Lies and Strategic Keyword Research - SEO.com Research: YouTube Beats iTunes For Consumers' Music Attention - paidContent Social Media Marketing Search Engine Rankings - comScore
In a Nielsen report by Shan Phillips, vice president, Greater China, telecom practice, he said mobile Internet is more popular in China than in the U.S.percent of Chinese mobile subscribers use mobile devices to access the Internet compared to 27...
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S.had streamed online video in January 2011. Research Tools for Social Media Strategies - ClickZ Free Tools for Competitor Keyword Research - Search Engine Journal
Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel -- 25 percent of collective time spent online. Learn about PPC management, keyword research...
