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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  3. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  4. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Consumer attitudes towards advertising on social media are still evolving,” noted Deirdre Bannon, Nielsen’s social media practice lead. PC users spend approximately 20 percent of their online time in social networks, while mobile users are even...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). Organic search keyword research.

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    U.S.and U.K.consumers have higher simultaneous use of TV and smartphones/tablets than the rest of the world… combined (Source: Nielsen) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...

  7. Google Releases Think Insights Trend & Research Hub for Marketers

    The "Volvo Across Screens" study, for instance, was conducted by Nielsen Multi-Media Labs with Google's involvement. The post also indicated that Google will continue to use the site as a data-centric storehouse for "consumer trends, marketing...

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...